SEO is a long process that gives certain results only when one pays proper attention to search engine guidelines and invest a quality time, resources and hard work. Still, there are people who do not succeed in their effort to bring their websites in the top search results of Google or other leading search engines. What is the reason? Well, the reason would probably be a lack of precise knowledge about what to do or effective SEO practices.
To help you rank high in search engines, this article introduces some proven tips that will surely work in 2018. Follow this SEO checklist 2018 and start trying your fortune in this industry now.
Conduct Keyword Research
The first step to top the search engine ranking is learned and discover those phrases and words which users use while surfing on the net to get an answer to their question or anything of their interest. Those queries could be related to your company, and your site means to resolve them through their content.
So, first get your primary keyword with some secondary keywords that relate to the primary one. These keywords will share the intent of the online users. Here, you need to match users’ intent with the intent of your content to serve the relevant solution to them. Once having primary and secondary keywords, the SEO practitioner would target them in optimization practice.
Bringing Google bots to your website page is not enough to get high ranking on Google. But, your content should also be in a precise format that Google bots can easily understand. So, make sure once Google bots are on your page, the content it contains should be readable, to precisely learn visuals and images or any other embedded thing, everything should be in a way that bots can easily put them into web index. It is highly imperative because, without it, all your efforts can go in vain.
Evaluate SERP To Discover What Google Thinks Relevant For Searchers
SERP evaluation is required to learn what exactly Google thinks relevant for online searchers. It means, perform certain search query and check output that you receives and after that, evaluate Google’s belief about relevancy for these searches. Here, Google’s belief will be the content that comes as the answer for these keyword searches that you made.
Use Attractive Title Tags & Appealing Meta Descriptions
Usually, online users do not like to spend a lot of time reading the entire article content to get exact answer of their queries, but they pay attention to title and meta description. So, write meta description in a way that it reveals the internal material and also, use an encouraging title that drives more searchers to your site.
Enhance Content With Rich Schema Markup & Snippets
Though this step is not practical and possible for all, yet when you start appearing in the news section of Google, or if your site is about recipes where you use several images and visuals or where one already have snippet featuring opportunity on which you receive visual for that particular snippet with credit or any other situation supported by schema, there you can take benefit from rich schema markup and snippets.
These are some experimented with ideas that you should follow to improve your search engine ranking and reach out to more searchers on Google and other search engines.