Want to improve the organic search results of your website? Then find 4 awesome tips below; they will help you improve your organic search marketing successfully.
Tip #1. Get your website indexed in search engines:
Getting your pages indexed in search engines is the first critical step you have to take. Any page on your website that misses the organic search index can never be found in search engines. So, first make sure all the pages on your site are indexed in Google or any other search engine you are targeting.
- Eliminate the spider traps:
Many commonly used methods restrict the search engine’s spider from finding your pages and get indexed in search engines. So, first find them out and immediately remove them from your site. After this, without any restriction all your pages will get indexed in search engines.
- Add the spider paths:
It is advisable to create a site map, product map, country map and other list pages that link to other pages on your site. It helps the spider find your pages more easily, and eventually helps to improve your organic search.
Tip #2: Choose a target keyword that is suitable for your website:
If you rank your website in the first position for the keyword no one is looking for, what’s the use of that? So, take utmost care while choosing the keyword. Make sure users are searching for that keyword so that traffic for your website will increase.
But don’t go overboard. While selecting a keyword, ensure that it matches your website. A popular, unrelated keyword may give traffic to your website but it won’t help you in terms of sales. So, choose the right keywords that your customers are looking for on your website.
For each keyword you choose, select a proper landing page from your website. Make sure that particular landing page has sufficient information that customers look for that keyword and not for marketing purpose alone. First, understand and satisfy your customer’s need and then pitch it for your marketing. It definitely helps the organic search of your page.
Tip #3. Analyze and upgrade the landing pages to improve organic search:
Once you have selected the landing pages for each of the keywords, it’s time to increase the appeal of those pages – their appeal to your customers and to the search engines.
Just check the page ranking for your target keyword. Then referrals (searchers) from search engines for that keyword to that page. And finally check the number of conversions to that page.
Once you have checked everything, now it’s time to optimize them. In case you have low searchers then check the title of your page – whether it is searchable and clickable by the users. If you have low rankings, add more stuff to the target keyword. For example, you can add some more useful content into that; or optimize the title for the particular keyword. But don’t go overboard because it will not be appealing to the users.
If you find that conversions for the target keywords are low, then check out the marketing message you are providing on the landing page and on other pages of your website that lead to conversion. Analyze the metrics continuously so that you can improve the organic searches of your website.
Tip #4. Make your website a link magnet:
Of-course, optimizing the content is important. But don’t just stop there. Millions of web pages are available on the internet with different keywords. So, the search engines use some peculiar methods (link analysis) to decide which web pages are the best.
Search engines look for web pages that have the highest number of links from quality sites on the subject the user is searching for. If you include those links on your page, it will add credit to you and help you to increase the visibility on the top pages.
If your website content is fresh, unique and interesting then it will most likely be linked by others. Don’t provide long URL’s and forced registration to view your content. Because, other sites won’t give link to your web page unless you offer a good experience to visitors they are referring to your site.
Utilize these tips and improve the organic search of your website. If you know any other tips, do share with us through the comments section.