Google and other search engines keep on updating search algorithms which affect the whole SEO practices at a great extent. With the arrival of new algorithm update from search engines, the SEO practitioners start reviewing their methodology and change their present technique as per the new updates.
Although, it is true that these updates affect SEO practices to a great extent, yet it is another truth that the core search algorithms never change. The basics that ensure the right ranking and only tweak requires are in the way they are evaluated or expressed.
These fundamentals remain same being the main pillars of SEO and here, we will explain those SEO basics on which new algorithm updates do not affect.
Bots Require to Check Sites
Google does not rank the website first if it fails in finding your offered content. So, the first step of Google to make search results is to take a bunch of content available on the internet and here, it uses bots that crawl sites, index and discover content. Hence, it is highly necessary that your website should be visible to these bots.
Otherwise, it will not appear in the SERPs. Here comes the role of technical SEO experts who would apply a certain methodology to make site visible to these bots and give the accurate picture of your services and company. A majority of these technical factors remain same for always.
Structure of Site Shows Structure of Entry
Extending the subject to make websites visible to bots, the structure of the site will show how a search engine sees your website. It also shows how it will look in the SERPs. For instance, the page description and title are picked out from the metadata of the site and utilized to populate the website entry in SERPs.
Content Quality is Imperative
The real success of Google or any search engine depends entire on the way it directs online users to the most relevant content on the web. It means, to gain great visibility for your content on Google, one should make and encourage quality content. With quality content, we mean content having enough length, dense, digestible and readable.
Trust Building in Various Networks
It is a fact that to ensure the reliability of a brand, one check through multiple sources. So, Google often trusts various trust indicating networks to find the most reliable sources on the web. Presently, it reflects as links because more links pointing to a site, the more reliable are these links, the more reliable your website would look to be. Although, there had been a lot of change in link building practice, yet the core concept is still same.
Rank Manipulation & Spamming are Wrong
From the beginning, Google keeps on battling against spam as well as rank manipulation. In Black-hat SEO, people use various spamming, link schemes, keyword stuffing, etc. practices with an intention to boost rankings in less time.
Google continuously enhanced its power to find out these bad schemers and hence, always reward sites that do not use black hat SEO techniques. This approach will also be same from Google even after so many algorithm updates.