PPC advertisements are the quickest and easiest way to direct traffic to your website. What initially may look like a daunting task, pay per click marketing if done the right way can be an invaluable tool for promoting your business and earning more sales and profits.
Google and Yahoo are the best search engines out there handling more than 80 million users on a daily basis. Google Adsense, MSN and Overture are the best search engines for PPC. Sometimes a particular PPC provider is more successful in reaching out to a target audience depending on the product or service you are marketing.
You can do split testing, that is, send out the same ad to three PPC providers and evaluate via web analytics which search engine gets the most traffic to your website.
The PPC ad should be written in such a way that it gains attention of the viewers. It could be an interesting headline, a discount offer or any other incentive. Poorly spelt, grammatically incorrect and slang language will only result in putting off the user from clicking.
You should use relevant keywords in the ad so that you bring only relevant traffic (i.e. those who are interested in buying the product/service) to the website. Never go by ‘the more, the merrier’ because if it’s merrier here, your spending will be going into utter waste! Similarly, refrain from using common keywords.
A term such as ‘earning online’ in the ad is searched approximately 1 million times daily. If your ad is being clicked a hundred times, imagine how much money you will have to pay daily for this advertising. Unless you have a high conversion rate, you will start losing money in this campaign.
Therefore, use unique keywords and try to show some creativity to stand out from other ads. Also, try to target a specific audience that you think will be interested in what you are advertising.
Setting up a budget is very crucial before posting your ad. You should know what price you are willing to pay on every single click. Suppose if you are getting more clicks and fewer conversions, how disastrous would your PPC campaign turn out to be?
To prevent such disaster, set up a proper budget, and monitor and track the traffic to your website and percentage of sales per click. PPC is not that stable that you can continue with the same campaign forever; so you should keep an eye on the conversion rates.
The last line of the ad gives the URL for the particular keyword or phrase that users are looking for. The URL or landing page should be relevant to the user’s search; otherwise a disgruntled user will definitely leave on finding that the page is not what they are looking for, whereas you will be left to pay for that click!
If you are a bit wary of starting a PPC campaign on your own, you can also look for agencies on the web that offer PPC campaign services.