Should you depend on Google for traffic after the Penguin Update? If this question has to be answered in Yes or No, then the unequivocal reply would be a resounding yes. Google can still get you handsome amount of traffic and remains the biggest source of traffic owing to its wide user base.
The Penguin Algorithm update has raised quite a hue and cry among website and blog owners all over the world. Hundreds of thousands of bloggers are fretting about how their rankings took a nose dive almost overnight post the update. While that is undeniable, statistics from Google and some independent surveys tell a completely different story.
As per one such survey, nearly 60% bloggers had to suffer a major loss in incoming traffic. However, at the same time, more than 30% bloggers reported a major increase in their traffic. More readers than ever flocked to their blogs. Surely, there is more to the story than merely what meets the eye.
With the Penguin Algorithm update, quality has taken precedence over quantity. This also means that you can, not only survive the update, but also thrive in its aftermath. So what are the steps you need to take to keep the results coming in. Read on to know more about how to get traffic from Google even after the Penguin update.
How to Get Traffic from Google After the Penguin Update
Focus on Genuine SEO
SEO (Search Engine Optimization) is without doubt the best and most useful way of getting traffic to a website, and of course, to get noticed by search engines. However, a majority of people are indulging in what is known as ‘Black Hat SEO’. It is basically a term for all the wrong SEO techniques. Such techniques invite the wrath of Penguin resulting in massive ranking penalties. Google engineers have gone on record to say that they expect site owners to focus more on the quality of their content than SEO of any kind. But still, you can hire companies like us to get Organic SEO services without breaking Google guidelines.
Quality Content is Back in the Limelight
The importance of good quality content has been given the highest priority in the Penguin Algorithm update. The term ‘Content is King’ has never been truer than now. Sites with quality content provide visitors with something worth their time and this attracts the attention of Google and its bots. Highly valuable and useful information is appreciated by visitors and this also helps build a loyal reader base. Google’s Penguin Algorithm aims to reward the creators of highly professional and quality content that adds value to everyone involved.
Duplication Should Be Avoided
Among the worse habits of site owners and SEO professionals is their susceptibility to duplication. The Penguin Algorithm update ensures that no duplication attempt is allowed to pass without detection. People who focus on originality and avoid duplication in any form are guaranteed to enjoy an increase in the traffic to the tune of almost 30%.
Traditional Link Exchanging Needs to be Bunked
Not very long ago, exchanging links was considered to be one of the best ways to procure backlinks from other websites. This entire process was an ‘I help you-You help me’ kind of relationship that is now frowned upon by Google, post the Penguin Algorithm update. The only way to escape a ranking penalty for those websites that depend heavily on two-way link exchanging is to adopt a three-way link exchanging method. Instead of directly linking a website to your main website, do the same for your other websites.
Avoid Spamming Completely
This is oldest and most popular way of garnering many, albeit insignificant, backlinks for a while now. However, with the Penguin Algorithm update, such blogs which see random commenting (i.e. spamming) will see a lot of penalizing action by Google. Again, the remedy is to shift focus to original and high quality content to get the traffic flowing in.
As you see, Google is still a valuable source of traffic to your website, provided right methods are used in building and promoting it. In short, Google still is completely reliable.