Websites having low search rankings in search results never get high traffic and sales. To improve the search engine rankings, you must optimize the SEO of your website.
There is a common misconception that e-commerce sites are hard to optimize for search engines. But it is not true; e-commerce websites are almost similar to traditional websites. Once you have implemented the basic SEO rules on your ecommerce site, you will definitely see improvement in the ranking of your website.
In a nutshell, to improve the search engine ranking of an e-commerce website, you must pay more attention while setting up and developing your online store.
In the following paragraphs, I have given some tips to implement Search Engine Optimization to improve the search engine rankings especially for e-commerce websites:
1. Avoid Duplicate Content Penalties:
The e-commerce marketers usually post the same description and specs of the products that they have given in the box. Due to this they get duplicate content penalties from the search engines.
To deal with this issue, allow your customers to review as well as comment about your products. By doing so, you are creating keyword unique to your content. Apart from this, when you post product pages, it will continuously update with the fresh content, which in turn will help it to be frequently crawled by search engines.
2. Optimize Every Product Page:
Use meta description, headers, keyword-rich title, image alt tags, etc. Also give internal links to your product pages to help the visitors find more of your other products.
If there is any repetitive content on all of your product pages, then consider using iframes to avoid the duplicate content issue.
3. Create Hierarchy of Categories:
It is advised to create a well-managed hierarchy of categories and sub-categories and use your keywords in category URLs. You can do this even before you build your online store.
4. Use URL Rewrite Option:
Search engines never like the long URLs with the query strings (?). So, to avoid this, you are advised to read the URL rewrite options. It helps you create search engine friendly URLs.
5. Use Calculated Long-Tail Keyword:
Before creating an online store, it is very important to know about your competitor’s e-commerce site. Analyze what keywords they are using and which keyword gives high ranking, etc. Also, prepare a list of long-tail product terms that have low competition.
Why should you choose low competition keywords?
That’s because even though they have low monthly search volume, they are relatively easier to rank for and bring more targeted traffic to your website. Just think about the various terms customers are using to search your product on the web.
6. Use Schema.org:
The e-commerce sites usually come with the structured data converted into HTML, such as list of products with same specifications. For this reason, use micro-data and schema; they help the search engines to crawl and generate well organized results, such as ratings, reviews, prices, etc.
7. Embrace Your Site Architecture:
In e-commerce website, it is difficult to have a hierarchical website structure. Some sites bury their products within many sub-categories. It makes the website both tiresome to operate and sub-optimal for search engine crawling.
Just make sure that the product pages can be reached in three to four clicks from the home page. Don’t use IDs, variables or any other criteria in the URLs. Also make sure that long-tail keywords are included in the URLs.
8. Use Google Merchant:
It helps you to make your products available for listing under Google Shopping search results.
9. Amend Your Internal Search Engine:
The internal search engine helps you analyze how customers or visitors are searching the products on your website. It further helps you identify the potential long tail keywords and website architecture shortcomings.
Apart from all the aforementioned points, it is further recommended to embed social media widgets and plugins in your e-commerce website. Allow the visitors to share your products and interesting comments from your website in their networks. It again helps you improve the search engine rankings.
At Kudometrics, we are using all the above mentioned techniques to improve the search engine ranking of e-commerce websites. Along with the SEO services, we also offer web design services for ecommerce websites. As you know, web design also plays a crucial role in improving the search engine rankings. So, if you are looking for the best company to provide both the services under one roof, contact the Kudometrics team. Visit our testimonials page to get an idea about the level of customer satisfaction from our service.