Pay Per Click ads have become one of the most effective tools in modern day marketing and quite a cost-effective way to increase traffic to a target website. So, what actually is pay per click? PPC are the advertisements that appear after any query in a search engine.
The advertisers pay on the ads only when these appear in a search engine result and a user clicks on them. Google Adwords and Overture are the most popular search engines for PPC.
Internet penetration has increased around the world with access to internet services on fingertips such as GPRS, Wi-Fi and 3G. As a result, online marketing has become quite effectual.
There are many reasons why you should go for Pay Per Click to promote your website, especially for small business owners who cannot afford to run large advertisements.
PPC will require only a small initial investment. All you have to do is to pay a nominal fee to create an account on any PPC search engine. You will only be required to pay when a user clicks on the advertisement.
You can set up your own budget according to what you can afford for the ad campaign. Budget means the money you will be required to pay for a certain number of clicks. Choosing the right budget would ensure that your money does not go waste for the advertisement campaign.
PPC will get you immediate results in appearing on search engine queries, once your ad is created and ready to go. This is in contrast to the long time period required (a few weeks or so) for search engine optimization.
Internet is the most effective media of communication in promoting your company to distant places. Google and Yahoo are used by around 80 million users daily around the globe. You can imagine how many people are likely to see your ad and click on it.
PPC allows you to track whether your ad is performing well or not. You can find out how much traffic reached your website, what are the conversions per ad, etc. If the ad is not performing well, you will know that immediately and you can modify or remove it.
The main benefit is that PPC will promote your business or company. People who search for products and services on a search engine are likely to be your potential customers.
PPC helps in increasing the visibility of a company. Especially for people who have set up a new business, PPC is the best way to draw attention towards your business!
Besides the various benefits mentioned above, there are of course a few drawbacks as well. One of them is that not every visitor is a potential buyer, and thus you will waste some money on paying for clicks by these users.
But apart from this main disadvantage, pay per click is full of benefits as an online marketing tool; so, it won’t be a bad idea to make an investment in it!